Fresno is well-known for its traffic — which is not only bad for commuters, but it’s also great news for businesses that choose to use their fleet vehicles to advertise their brands. Whether they’re driving to and from customers’ homes and business, making deliveries, or simply parked and waiting at a traffic light, your company car or truck is the perfect advertising platform for your branding messages, and if you have a large enough fleet, each vehicle can become its own independent promotional campaign.
Wraps are effective because they are a form of mobile marketing that puts your branding in motion, allowing it to reach new customers in a more targeted way than other forms of traditional outdoor advertising, which are often static and only reach the same group of people repeatedly over time. For instance, a billboard can be effective at drawing attention from a passing driver, but after seeing the same advertisement over and over again, it can quickly lose its appeal. However, a custom vehicle wrap that’s designed to be seen and remembered can remain relevant for years to come and help your business stand out from competitors.
A wrap can be designed to perfectly complement your company’s style and tone, from understated and elegant to bold and extravagant. Additionally, a skilled designer will work to make the wrap look natural on your particular car or truck, rather than appearing clumsy and jarring. For example, a car wrap that features spiky wrecking balls might not be appropriate for a sleek executive limousine, but it would fit beautifully on the back of a sturdily built pickup truck.
The most important aspect of a vehicle wrap is its ability to showcase your company name and contact information. Using simple, eye-catching colors and large text helps your company stand out on the road and is easy for drivers to read in their cars or trucks. Including multiple ways to contact your business, such as phone numbers, email addresses, and social media handles, will ensure that potential customers always have the information they need to get in touch with you, which will ultimately lead to more leads and sales.
Unlike the yellow pages, which can be expensive and only reach a limited audience, vehicle wraps can be adapted from day to day and week to target different routes and audiences of focus, and they’re far more affordable than other outdoor advertising options. Invest in a custom wrap and your business will see a return on its investment in no time.
If you’re ready to harness the power of your fleet vehicle to increase brand recognition and grow your business, contact us at Fresno signs & graphics today for a complimentary consultation. We specialize in commercial vehicle wraps, car wrapping, and high-quality commercial signage and can help your company get noticed on the road with a customized design that’s uniquely you.